“Empathy and self- reliance”
In the spirit of mutual understanding and in the interest of promoting the ideals and the philosophy of “empathy and self- reliance” It has always been founded necessary to ask crafts importers for a 70% advance payment against the proforma invoice prior to the goods shipment or air freighting. This is done for the purpose of enabling Crafts of Africa – Kenya to practically implement a people centered motivational approach that enables it to have a sound working capital, thus guaranteeing a conducive process for sustainable development.
However, in the event of low business turnover, both the Craft producer groups and our team/staff do inevitably experience temporary financial setbacks that hamper the organization’s efforts towards reducing poverty and unemployment. Hence the need for us to explore and map out new marketing strategies and approaches that enhance handicrafts export abroad. This is critical because some of the many problems facing majority of Kenya’s population of 40 million people is widespread poverty, high unemployment and underemployment levels among other social economic problems/vices. However, in as much as the Government would like to address itself to the numerous problems facing the low income groups, it cannot achieve much without the support of each and every development conscious person, church or non-governmental organizations including the private sectors and the international community. It was out of this concern that www.craftofafrica.org was formed. In as much as we would like to realize our vision/mission, much more support in terms of “Trade and good will” from the potential crafts importers/buyers and trading partners is required
Our vision and mission is guided by the ideals of self - reliance and nurturing of participatory development process /approach. Our long term objective is to build up low income artisans so that they can build up a future for themselves by generating income through Handicrafts making. This entails:
- Enabling artisans to utilize their God given talents and creativity in:
- Reducing unemployment through job creation and poverty alleviation
- Personal motivation and dedication to indigenous crafts production
- Enhancing crafts marketing networks
· Fostering Eco-tourism promotion. This is being realized through by taping into the synergy of our sister organization www.peopletopeopletourism.com
In order to enable our organization to continue playing a more significant role now and for many more years to come in enabling the crafts producer groups that we work with generate income through handicrafts making and in the process uplift their social economic income to meet their basic needs like food, clothing, shelter, education, health services etc.. and in the process fight poverty, much more support is needed.
Local and Foreign Net-working
Handicrafts marketing be it at the local or international level is a dynamic process that requires constant up-dates and information on any new development activities in the crafts world. It is an awareness that has made Crafts of Africa – Kenya to establish links with both the government and the private organizations. Some of these are; The Export Promotion Council (EPC) The Kenya External Trade Authority (KETA) of the Ministry of Trade; and the Kenya National Chambers of Commerce and Industry. www.craftofafrica.org does also have links with foreign based organization involved in the promotion and marketing of Handicrafts from the less developed countries.
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